BUILDING A ROBUST ORGANISATION

When I joined CPA Australia in April 2018, it was clear that trust and confidence in the organisation had diminished, which was borne out by historically low member satisfaction ratings. One of my first observations was that the organisation had prioritised surpluses over services for many years and there was an overwhelming need for significant investment in improving technology and increasing services. Over the past five years we have embarked on an ambitious program of investment that has seen us introduce a range of initiatives, including an improved CPA Program enrolment experience for Associates, a new website, CPA Member Connect and new education offerings such micro-credentials and mentoring programs. We also transformed INTHEBLACK into a digital publication and transitioned to an online environment to support the delivery of elearning modules, webinars, and events, including CPA Virtual Congress.