Strategy to 2027

In 2022, we developed and published our 2022–27 Strategy.

The 2022–27 Strategy builds on the progress we made with our previous strategy (2018–22) and positions CPA Australia to push the boundaries and help shape the future of the global accounting profession through education and advocacy.

It equips CPA Australia to tackle the major issues shaping the profession with initiatives to stimulate tertiary study of accounting and finance, attract new members from related fields, and empower members to adapt to new technologies and develop interdisciplinary skills.

We are now moving from horizon one to horizon two of our five-year strategy. Horizon one (2022-23) saw us transition from our previous strategy, delivering and building the foundation we need to support growth and new offerings for members. This included the design of our new operating model and the delivery of the MMF Program.

Our focus now turns to horizon two – the development and delivery of new products and partnerships to enhance member value, promote the designation and grow membership. Horizon two will run for 18 months, to ensure we’re delivering to our strategy.

KPIs

We also have further internal KPIs that help provide a common language and understanding for tracking our performance, are focused on outcomes, encourage the right behaviours and help drive continuous improvement.

The final outcomes of the KPIs reflect the challenging year CPA Australia encountered in 2023. The business was impacted by the implementation of MMF in July and the work entailed in achieving the outcomes of the new operating model design and implementation. Both programs caused disruption within the business while adjustments to roles and processes were made that were observable to some members. Changes made continue to be monitored with a view to drive improvements in services to members.

Resourcing our strategy

In June 2023, we advised members that CPA Australia would be implementing a new functional operating model designed to create consistent and collaborative ways of working and to support the delivery of our 2022–27 strategy.

The new structure has been designed using best practice principles for an organisation of our size and complexity, and positions us to deliver on our strategic objectives. The new operating model aims to create more collaborative ways of working and engaging with members, and leverages our technology investment undertaken as part of the MMF program.

This change is necessary to support CPA Australia in the delivery of our 2022-27 organisational strategy, with its focus on member growth opportunities and providing members with interdisciplinary skills to enhance their career prospects.

Our new, streamlined structure includes five functions. Two are focused on the strategic planning, design, delivery and ongoing improvement of member services with the other three functions supporting the delivery of this work.

In March 2024, our new CEO Chris Freeland will join CPA Australia.

Interested in more detail?

For more information about our performance in this area please download the Integrated Report on the downloads
page.