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240220_CPA_01_Nandini_Krishna_Kumar_044_Desktop

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Nandini Krishna Kuma, FCPA 
Lecturer – Teaching  and Leadership,  Macquarie University, 
Director of Education, Macquarie Business School

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<h1>Performance</h1>
Associate satisfaction 7.12/10
Score of employers who would recommend CPA Australia as a designation 7.46/10
New members 9332

Objectives + Performance

<h1>Attract and develop the next generation of CPAs</h1>

Attracting new members is key to the sustainability of the organisation as older members retire and leave the profession. New member growth continues to mostly trend downwards as competition from local and global bodies increases and the changing higher education landscape leads to lower numbers of accounting graduates.

Body copy: Professional development and knowledge

Attract and develop the next generation of CPAs

attract and develop ACCORDION

Increasing intellectual and social relationship capital through:
<ul>
<li>engaging with students through the Member Ambassador Pilot</li>
<li>promotion of the profession to employers, tertiary and high-school students</li>
<li>more flexible pathways for professionals to become a CPA</li>
<li>being a recognised brand in the accounting profession</li>
<li>attracting high-calibre Associates through a compelling content offer and experience for prospective members.</li>
</ul>

Value impact

<ul>
<li>Engaging with prospective members through multiple channels, supported by our brand strategy</li>
<li>Continuing to develop the Member Ambassador pilot, including the addition of an Indigenous stream as part of our Innovate RAP</li>
<li>Continuing to develop emerging markets and the Responsive Membership Pathways program</li>
</ul>

Moving forward

The CPA Program is a comprehensive postgraduate education program designed to provide candidates with a thorough grounding in accountancy, finance and business knowledge. In addition to technical skills, it focuses on strategy, leadership, ethics and governance. It aims to develop agile and future-focused accounting professionals who are ready to meet the challenges of a changing business world.

Body copy: CPA program

CPA program

CPA program ACCORDION

Increasing intellectual, social, relationship and financial capital through:
<ul>
<li>delivering a high-quality CPA Program that is contemporary and accessible</li>
<li>providing CPA Program candidates with knowledge tailored to the needs of the business</li>
<li>leveraging our relationships with partners to create a world-class CPA Program</li>
<li>delivering the Mentoring Program</li>
</ul>

<ul>
<li>Begin the review and redesign of the CPA Program and Foundation pathway to create a best-in-class digital-first offering</li>
<li>Review the education ecosystem consisting of the CPA Program, CPD offerings and micro-credentials to ensure they remain fit for purpose and serve the needs of members in a dynamic business environment</li>
<li>Review of the learning experience to support CPA Program and CPD portfolio</li>
<li>Through the Voice of the Customer program, work with Associates to increase their satisfaction through their journey to become fully qualified</li>
<li>Simplifying our mentoring programs to provide increased networking opportunities and more efficient delivery</li>
</ul>

Attract new members through unrivalled offerings

Performance

Attract and develop the next generation of CPAs

CPA Program and certification

Sustainable development goals

CPA Australia Sites

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