The external environment impacts our business model and strategy and is a source of the risks and opportunities that we are facing. Key external trends that have the potential to impact the organisation and its members are detailed below:

• Cyber security. Governments, organisations and consumers are increasingly exposed to cyber-attacks. Building resilience to attacks, and the maintenance of prompt and effective incident response measures is required.
• Markets and segments. CPA Australia’s international markets are subject to a variety of critical external pressures; changes in global dynamics, propensity to pay in emerging markets and other barriers to entry. Economic uncertainty due to a slower pace of growth, rising interest rates and inflation is impacting all markets and segments.
• Declining pool of accounting graduates. A declining pool of accounting graduates in Australia, Asia and globally.
• Role of the accounting professional. The role of the accounting professional has shifted from compliance focused to a strategist performing several diverse roles.
• Diversification and growth of member organisations. Member organisations are increasingly looking to diversify and grow.

CPA Australia has developed a set of external targets to measure performance against each of the strategic goals, as well as a group target that measures financial performance. Additionally, there are further internal metrics that are used to measure performance that feed into how our people are remunerated.

Interested in more detail?

For more information about our performance in this area please download the Integrated Report on the downloads page.