Reputation of the brand and designation

The value of the CPA Australia designation is generated by the strategic, advisory and technical expertise and reputation of members.

We enhance this reputation by building our brand profile through a range of activities including:

• bringing together members with employer and industry sector groups
• building relationships with governments, regulators, standard-setters and international accounting bodies and organisations
• supporting the work of many international standard setting boards, including the International Accounting Standards Board (IASB), the International Auditing and Assurance Standards Board (IAASB) and the International Ethics Standards Board for Accountants (IESBA)
• engaging with students and educational institution
• using various communication and social media channels to connect with our stakeholders.